Integrating AI tools into design processes

Obra is leading the way in how to integrate AI tools into a design workflow.

Free designing with AI guide

We wrote a free guide on designing interfaces with AI. This guide got quite popular on LinkedIn with over 750 people wanting the guide. wWe decided to put up right on our website. You can read the guide for free here.

Introductory presentation

To inspire companies to get started with designing with AI and incorporating AI tools into their workflow, we created a presentation offering called Designing with AI.

We already gave this presentation in February 2025 for a group of around 50 people (live). This was for a mix of profiles in a product company (designers, developers, marketeers, product managers).

The lead from this previous presentation said: “We heard a lot of good feedback about your presentation Johan. It has inspired people as well as started the right discussions within company.”

The presentation is primarily meant for a designer & developer audience.

Within the presentation, we discuss the workflow that we have been exploring at Obra to get to incredible product prototype results. Work that used to take weeks can now be done in days.

We discuss the workflow, the pitfalls of the process and end with a group discussion on how to incorporate these tools into the company workflow.

This presentation is meant to inspire product teams to use AI tools in their daily work.

Availability

Currently we have the following dates available to give the talk live in front of a company audience:

• Monday 28, 29 or 30 April 2025
• May 5 or 6 2025

This talk can also be given remotely.

Pricing

• Small orgs: €1500 ex. VAT
• Enterprise: €2250 ex. VAT

Implementing AI in your design team

Design teams need a broader plan on how to implement AI tools in their processes.

An introductory session is one thing, having a broader plan is a necessity.

You need to use AI in the right parts of the design process, where it's strong and a big help. Examples that come to mind are prototyping and data-driven design.

There are other parts where it will be in the way of a good result.

As a design consultancy, we are constantly exploring which tools make sense use and in which workflows AI is a help, and not a burden.

All of this is currently new to everyone, but we are open to assisting organisations on this journey in a consultant role.

Pricing

€110/h with a minimum of 15 hours