Startup • 2025

Helping a startup from MVP to €300k in seed funding

We helped Beam to get to the next design startup design level. By combining product design and marketing we set up Beam for further success. With our help, Beam raised a €300k seed round.

A composite of a tablet interface and a phone interface. The tablet interface shows a web app user interface, highlighted on the calendar module, that shows upcoming webinars, 1-on-1 sessions and past sessions. The phone UI shows a public profile of a web3 and blockchain educator.

We worked closely with Beam's founding team to help them further in their mission to empower creators to turn their knowledge into scalable income. When Beam's founder Bert came to us, we kickstarted their new team setup with a new design. We helped Beam with user flows and wireframes to enhance the core product experience.

A mockup of the onboarding flow, where an expert sets their availability

A mockup of the onboarding flow, where an expert sets their availability.

Wireflow of a mobile onboarding flow.

Wireflow of a mobile onboarding flow.

Part of the Beam brand guide, where we took an existing logo and documented and evoved the brand.

Part of the Beam brand guide, where we took an existing logo and documented and evoved the brand.

In the process, we designed a clean and modern interface. We built an interactive AI-powered prototypes to validate key user journeys.

Feature illustrations for the website based on the UI elements of the app.

Feature illustrations for the website based on the UI elements of the app.

Mockups for the Framer-based website live at be.am

Mockups for the Framer-based website live at be.am

“Quite flabbergasted by the demo that we have at this point in time guys. Amazing stuff!”

Bert Marievoet
CEO at Beam
Front-end prototype, using our designing with AI techniques of a profile editor with mobile preview.

Front-end prototype, using our designing with AI techniques of a profile editor with mobile preview.

Front-end prototype, using our designing with AI techniques of an analytics dashboard.

Front-end prototype, using our designing with AI techniques of an analytics dashboard.

We documented Beam's branding into a brand guide and built a Framer-based website to get Beam's message out. A startup has to be nimble: we helped Beam make the right moves at the right time, on a startup-friendly budget.

After our design work, Beam got accepted and into the prestigious Belgium-based Birdhouse startup accelerator. They raised a €300k seed round and launched their product at Teamleader’s Work Smart event. Currently, the team continues to build!

Are you a startup looking to get to the next design level? Let's talk about your project.